What begins as a childhood memory of Peter Pan and his missing shadow becomes a deeper reflection on Jung’s idea of “shadow work”, the hidden parts of ourselves we learn to deny, bury or leave behind. In this personal blog, Chris Nelson explores shame, memory, childhood fear and the slow work of making peace with the parts of ourselves that still want to be seen.

Over 2,000 of you took the time to complete our latest customer survey. You shared your thoughts on quality, trust, clothing, community, manufacturing, Pre-Loved and what you want &SONS to become over the next decade. Here’s what we learned.

Denni Karlsson’s story is rooted in the far east of Iceland, in a valley surrounded by waterfalls, highlands, glaciers and mountains.

This is the story of how Denni built the Wilderness Centre, why he chose a quieter life in a place others saw as the end of the world, and what that place still means.

Today, we're proud to share that &SONS is now a Certified B Corporation™.

Joining a global community of businesses using business as a force for good.

With Peaky Blinders returning to screens, there’s a renewed appreciation for a time when men dressed with intent. Work was hard and money was tight, but appearances still mattered. Clothing was not excess. It was armour.

Blacksmith and toolmaker Alex Pole has spent more than three decades shaping hot steel into functional, beautifully crafted tools. In this conversation, Alex talks openly about the pull of craft, the realities of the workshop and what the future holds for blacksmithing.

It's all about building a versatile wardrobe where key pieces work double-duty.

I convinced myself that becoming big, strong, and intimidating would change my life for the better, but since I couldn’t risk being seen by my peers as I struggled to learn weight lifting, I trained tirelessly in the dark of the night.

Christian Dunbar is a furniture artist  whose work blurs the line between function and fine art. Based in Red Hook, Brooklyn, he has built a reputation for creating pieces that are as daring in form as they are rooted in material integrity.

From rugged canvas outers to textured cardigans in rich Autumnal tones, each garment is crafted to last and created with heritage inspiration but modern functionality. Here’s how to build your 2025 wardrobe around them.

Ten years ago, I traveled to Scandinavia to solve a family mystery four generations in the making: am I a bastard prince of Denmark?

This isn't about buying more clothes - it's about investing in the right ones. This is a testament to slow fashion, demonstrating how a few thoughtfully chosen garments can adapt to any climate.

Inspired by Britain’s raw and rugged landscapes; the moors, the field walls, the distant horizons, Heartland is a collection rooted in movement, endurance, and the sense of home we return to after the road.

Every jacket, shirt, and layer we create is built for generations. Designed to endure, to gather history, and to be passed on. That belief led us to launch &SONS Pre-Loved, a place where pioneers can trade their garments, discover something new, and keep clothing in circulation.

A new season is the perfect time to refresh your wardrobe, not by replacing everything, but by introducing a few key pieces that add depth, texture, and versatility. 

As a class guide at Heroes & Horses, Ryan draws on his own journey to help veterans confront challenges, build confidence, and find strength within themselves, whether on horseback, in the wilderness, or through the program’s transformative experiences.

As summer fades into autumn, the key to dressing well is light layering. Combining breathable fabrics with versatile pieces that move effortlessly between warm afternoons and cooler evenings. Think of this season as a chance to build balance: comfort, adaptability and refinement in equal measure.

From the cowboys of the American frontier to the rebels and rock stars of the 20th century, denim jeans have always been about more than clothing. They embody freedom, durability, and identity, shaping subcultures, inspiring style revolutions, and standing the test of time.

The three giant rocky sea stacks that sit just offshore in the rough waters of Oceanside, Oregon are hidden by a dense fog, as ceaseless clouds carry quickly through the air on the back of a strong, cold summer breeze. The hard wind sends the soft white sand into the air and into the thick beard and long eyelashes of my beloved five-year-old Bassett Hound mix, Blue, who keeps his eyes shut as his short little legs slowly trot ahead down the beach.

Style isn’t about chasing trends or copying what you see on a feed. It’s about knowing yourself, investing in what lasts, and building a wardrobe that works as hard as you do. 

Style should never feel like guesswork. Instead, it should be intuitive: simple choices that create considered, versatile looks. Every shirt, jacket, or pair of jeans becomes part of a larger story, a collection you can rely on for years to come.

Discover the best summer camping essentials - durable jackets, breathable layers, rugged boots, and must-have accessories. Gear up for long nights, open skies, and adventures near or far.

The &SONS Capsule Wardrobe Trial; I’m already feeling a significant shift in my daily routine. My goal for this year is to truly experience the practical side of a limited, high-quality wardrobe, and so far, it’s proving to be an absolute revelation.

Every generation has a style icon - someone whose clothes weren’t just worn, but lived in. The McQueen Collection is our tribute to the man who blended rugged authenticity with quiet confidence. It’s a considered, ongoing project to bring his legacy to life - piece by piece, stitch by stitch.

Brendan is an Australian-born photographer with a passion for Americana, cinematic storytelling, and the rugged landscapes of the American West.