&SONS / Pioneer

June 25

Pioneer Stories: Charley Boorman - Adventure, Friendship and the Open Road

From the first stitch to the final product, &SONS is dedicated to preserving traditional craftsmanship while pushing the boundaries of earth-conscious design. At the heart of this mission is our choice of materials, none more significant than British wool.
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Pioneer Stories: Charley Boorman - Adventure, Friendship and the Open RoadPioneer Stories: Charley Boorman - Adventure, Friendship and the Open Road
Pioneer Stories: Charley Boorman - Adventure, Friendship and the Open Road

Pioneer Stories: Charley Boorman - Adventure, Friendship and the Open Road

Charley Boorman reflects on a life shaped by motorcycles, travel, friendship and resilience. From growing up on film sets and discovering a lifelong love of bikes, to Long Way Round, serious injury and the journeys that followed, he shares the experiences that have kept pulling him back to the open road.

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&SONS at Goodwood Revival with Chris Harris

&SONS at Goodwood Revival with Chris Harris

We joined Chris Harris at Goodwood Revival for a weekend of historic racing, period style and beautifully engineered cars. From the paddock to the track, here’s how we helped Chris look the part.

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Pioneer Stories: Walt Siegl – Building Beauty with Purpose

Pioneer Stories: Walt Siegl – Building Beauty with Purpose

Walt Siegl’s hand-built motorcycles sit somewhere between fine art, engineering and speed. From art school in Austria to endurance racing, welding, diplomacy and a workshop in rural New Hampshire, his story is one of craft, reinvention and refusing to do things the ordinary way.

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Threads and Heads: Denim, Repair And Conversation

Threads and Heads: Denim, Repair And Conversation

Our denim repair workshop, with Repair My Denim at Lucky Saint London, brought Pioneers together for an evening of hands on repairs, good conversation and a few well earned beers. Here’s what happened on the night, and why Repair My Denim is now our recommended denim repair service.

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A DECADE: Ten Years of &SONS

A DECADE: Ten Years of &SONS

Ten years of &SONS. From a simple frustration to a community of Pioneers, DECADE looks back at the pieces, people and principles that shaped the brand, and the road still ahead.

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Roll The Bones: Pikes Peak

Roll The Bones: Pikes Peak

A pilgrimage to America’s Mountain for the 104th running of Pikes Peak International Hill Climb. Chris Nelson returns to the legendary course for a weekend of racing, remembrance and life on the mountain, where records are broken, risks are real and the road to the summit still carries the weight of those who have taken it on before.

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365 Days. 20 Pieces. One Year of Wearing His Story.

365 Days. 20 Pieces. One Year of Wearing His Story.

For 365 days, Olaus lived with just 20 pieces of &SONS clothing. Across coastal paths, holidays, meals out, day-to-day life and the stillness of Arctic Norway, his capsule wardrobe became more than a practical choice. It became a record of a year lived with less, but lived well.

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Roll The Bones: In the Shadow

Roll The Bones: In the Shadow

What begins as a childhood memory of Peter Pan and his missing shadow becomes a deeper reflection on Jung’s idea of “shadow work”, the hidden parts of ourselves we learn to deny, bury or leave behind. In this personal blog, Chris Nelson explores shame, memory, childhood fear and the slow work of making peace with the parts of ourselves that still want to be seen.

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2026 Survey | The results are in…

2026 Survey | The results are in…

Over 2,000 of you took the time to complete our latest customer survey. You shared your thoughts on quality, trust, clothing, community, manufacturing, Pre-Loved and what you want &SONS to become over the next decade. Here’s what we learned.

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Denni Karlsson’s Story

Denni Karlsson’s Story

Denni Karlsson’s story is rooted in the far east of Iceland, in a valley surrounded by waterfalls, highlands, glaciers and mountains.

This is the story of how Denni built the Wilderness Centre, why he chose a quieter life in a place others saw as the end of the world, and what that place still means.

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Building Responsibly. For Generations.

Building Responsibly. For Generations.

Today, we're proud to share that &SONS is now a Certified B Corporation™.

Joining a global community of businesses using business as a force for good.

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Mens Health Week | Shoulder to Shoulder

Mens Health Week | Shoulder to Shoulder

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Pioneer Stories:Alex Earle

Pioneer Stories:Alex Earle


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Roll The Bones: Ojai

Roll The Bones: Ojai

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The Worst Dressed Man in Britain?  Chris Harris | Presenter

The Worst Dressed Man in Britain? Chris Harris | Presenter

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PIONEERS STORIES: Aaron + Shaun Guardado

PIONEERS STORIES: Aaron + Shaun Guardado

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Modern Masculinity: Where Do Men Stand Now?

Modern Masculinity: Where Do Men Stand Now?

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Roll The Bones: Moto Himalaya

Roll The Bones: Moto Himalaya

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Our Silk Care Guide: Everything You Need to Know

Our Silk Care Guide: Everything You Need to Know

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Light and Shade: Our Founder’s Journey with Bipolar II

Light and Shade: Our Founder’s Journey with Bipolar II

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Designing the Riviera: The Story Behind the Collection

Designing the Riviera: The Story Behind the Collection

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Smoke, Steel & Structure: Proper Tailoring is Back.

Smoke, Steel & Structure: Proper Tailoring is Back.

With Peaky Blinders returning to screens, there’s a renewed appreciation for a time when men dressed with intent. Work was hard and money was tight, but appearances still mattered. Clothing was not excess. It was armour.

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February 2026 Survey Results: What you Said. And What It Means.

February 2026 Survey Results: What you Said. And What It Means.

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The McQueen Suede Boot: Care Guide

The McQueen Suede Boot: Care Guide

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Roll The Bones: The Rabbi + The Wolf Bird

Roll The Bones: The Rabbi + The Wolf Bird

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Lessons from the Wardrobe: Reflections from Halfway through my &SONS Wearer Trial

Lessons from the Wardrobe: Reflections from Halfway through my &SONS Wearer Trial

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Roll The Bones: The Wolfman Don’t Do Deep Cuts

Roll The Bones: The Wolfman Don’t Do Deep Cuts

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Heritage Icons: Some garments don't follow trends.They set the standard.

Heritage Icons: Some garments don't follow trends.They set the standard.

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Chasing the Aurora: An &SONS Wardrobe Trial in Arctic Norway From Cornwall to the Arctic Circle

Chasing the Aurora: An &SONS Wardrobe Trial in Arctic Norway From Cornwall to the Arctic Circle

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A Look Back at 2025: Bigger, Better, and Bolder

A Look Back at 2025: Bigger, Better, and Bolder

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New Years Eve looks that last beyond midnight!

New Years Eve looks that last beyond midnight!

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Roll The Bones: It’s the Most Wonderful Time of the Year!

Roll The Bones: It’s the Most Wonderful Time of the Year!

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The Confidence of the Modern Pioneer: Why My &SONS Capsule Wardrobe is My Secret Weapon

The Confidence of the Modern Pioneer: Why My &SONS Capsule Wardrobe is My Secret Weapon

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Roll the Bones: Home is Where One Starts From

Roll the Bones: Home is Where One Starts From

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Pioneer Stories: Alex Pole - Craft, Community and the Joy of Hot Steel

Pioneer Stories: Alex Pole - Craft, Community and the Joy of Hot Steel

Blacksmith and toolmaker Alex Pole has spent more than three decades shaping hot steel into functional, beautifully crafted tools. In this conversation, Alex talks openly about the pull of craft, the realities of the workshop and what the future holds for blacksmithing.

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From Daytime to Dinner: Styling &SONS for Any Autumn Occasion

From Daytime to Dinner: Styling &SONS for Any Autumn Occasion

It's all about building a versatile wardrobe where key pieces work double-duty.

 

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Roll The Bones: Chicken Legs

Roll The Bones: Chicken Legs

I convinced myself that becoming big, strong, and intimidating would change my life for the better, but since I couldn’t risk being seen by my peers as I struggled to learn weight lifting, I trained tirelessly in the dark of the night.

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Pioneer Stories: Redefining Furniture Art with Christian Dunbar

Pioneer Stories: Redefining Furniture Art with Christian Dunbar

Christian Dunbar is a furniture artist  whose work blurs the line between function and fine art. Based in Red Hook, Brooklyn, he has built a reputation for creating pieces that are as daring in form as they are rooted in material integrity.

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Getting Ahead in Autumn 2025: The &SONS Guide to Transitional Layering

Getting Ahead in Autumn 2025: The &SONS Guide to Transitional Layering

From rugged canvas outers to textured cardigans in rich Autumnal tones, each garment is crafted to last and created with heritage inspiration but modern functionality. Here’s how to build your 2025 wardrobe around them.

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Roll the Bones: Den Uægte Prins

Roll the Bones: Den Uægte Prins

Ten years ago, I traveled to Scandinavia to solve a family mystery four generations in the making: am I a bastard prince of Denmark?

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The Wild Retreat 2025: Reflections on a Weekend of Brotherhood

The Wild Retreat 2025: Reflections on a Weekend of Brotherhood

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Seamless Transitions: How &SONS Designs Handle the Changing Seasons

Seamless Transitions: How &SONS Designs Handle the Changing Seasons

This isn't about buying more clothes - it's about investing in the right ones. This is a testament to slow fashion, demonstrating how a few thoughtfully chosen garments can adapt to any climate.

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Introducing: Heartland by &SONS – A Collection of Journey and Belonging

Introducing: Heartland by &SONS – A Collection of Journey and Belonging

Inspired by Britain’s raw and rugged landscapes; the moors, the field walls, the distant horizons, Heartland is a collection rooted in movement, endurance, and the sense of home we return to after the road.

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&SONS Pre-Loved: Built for Generations, Worn for a Lifetime

&SONS Pre-Loved: Built for Generations, Worn for a Lifetime

Every jacket, shirt, and layer we create is built for generations. Designed to endure, to gather history, and to be passed on. That belief led us to launch &SONS Pre-Loved, a place where pioneers can trade their garments, discover something new, and keep clothing in circulation.

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Refresh Your Style: Layering, Texture & The New Arrivals at &SONS

Refresh Your Style: Layering, Texture & The New Arrivals at &SONS

A new season is the perfect time to refresh your wardrobe, not by replacing everything, but by introducing a few key pieces that add depth, texture, and versatility. 

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From Marine to Mentor: Pioneer Ryan Richardson’s Journey with Heroes & Horses

From Marine to Mentor: Pioneer Ryan Richardson’s Journey with Heroes & Horses

As a class guide at Heroes & Horses, Ryan draws on his own journey to help veterans confront challenges, build confidence, and find strength within themselves, whether on horseback, in the wilderness, or through the program’s transformative experiences.

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Pioneer Stories: In Conversation with Atsushi Hasegawa

Pioneer Stories: In Conversation with Atsushi Hasegawa

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The Art of Transitional Layering

The Art of Transitional Layering

As summer fades into autumn, the key to dressing well is light layering. Combining breathable fabrics with versatile pieces that move effortlessly between warm afternoons and cooler evenings. Think of this season as a chance to build balance: comfort, adaptability and refinement in equal measure.

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The Best Denim for Men: Shop Classic Jeans and Timeless Styles

The Best Denim for Men: Shop Classic Jeans and Timeless Styles

From the cowboys of the American frontier to the rebels and rock stars of the 20th century, denim jeans have always been about more than clothing. They embody freedom, durability, and identity, shaping subcultures, inspiring style revolutions, and standing the test of time.

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Roll The Bones: Hounds of Love

Roll The Bones: Hounds of Love

The three giant rocky sea stacks that sit just offshore in the rough waters of Oceanside, Oregon are hidden by a dense fog, as ceaseless clouds carry quickly through the air on the back of a strong, cold summer breeze. The hard wind sends the soft white sand into the air and into the thick beard and long eyelashes of my beloved five-year-old Bassett Hound mix, Blue, who keeps his eyes shut as his short little legs slowly trot ahead down the beach.

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