Made Well Everywhere: A Commitment to Conscious Craft

Ten years of &SONS. From a simple frustration to a community of Pioneers, DECADE looks back at the pieces, people and principles that shaped the brand, and the road still ahead.

A pilgrimage to America’s Mountain for the 104th running of Pikes Peak International Hill Climb. Chris Nelson returns to the legendary course for a weekend of racing, remembrance and life on the mountain, where records are broken, risks are real and the road to the summit still carries the weight of those who have taken it on before.

For 365 days, Olaus lived with just 20 pieces of &SONS clothing. Across coastal paths, holidays, meals out, day-to-day life and the stillness of Arctic Norway, his capsule wardrobe became more than a practical choice. It became a record of a year lived with less, but lived well.

What begins as a childhood memory of Peter Pan and his missing shadow becomes a deeper reflection on Jung’s idea of “shadow work”, the hidden parts of ourselves we learn to deny, bury or leave behind. In this personal blog, Chris Nelson explores shame, memory, childhood fear and the slow work of making peace with the parts of ourselves that still want to be seen.

Over 2,000 of you took the time to complete our latest customer survey. You shared your thoughts on quality, trust, clothing, community, manufacturing, Pre-Loved and what you want &SONS to become over the next decade. Here’s what we learned.

Denni Karlsson’s story is rooted in the far east of Iceland, in a valley surrounded by waterfalls, highlands, glaciers and mountains.

This is the story of how Denni built the Wilderness Centre, why he chose a quieter life in a place others saw as the end of the world, and what that place still means.

Today, we're proud to share that &SONS is now a Certified B Corporation™.

Joining a global community of businesses using business as a force for good.