&SONS / Style Guide

September 24

The New Frontier: Your Essential Denim for Every Adventure

There’s something about a great pair of jeans that makes them the backbone of any wardrobe. Whether you’re throwing on a tee for a laid-back weekend or layering up for colder days, denim is the one constant that works across seasons, styles, and occasions. And the best part? The longer you wear them, the better they look. That’s why the right pair of jeans is more than just clothing, it’s a companion for the journey ahead.

Our Frontier Denim Jeans have earned their place in your lineup for a reason. These aren’t just another pair of jeans, they’re designed to evolve with you. Crafted from 14oz heavyweight raw selvedge denim, they’re tough, timeless, and full of character. The rich Nova blue tone starts off deep and saturated, but with every wear, they begin to tell your story, fading and softening in all the right places.

But it’s not just about looks. The Frontier Jeans are built to last—crafted with eco-consciousness in mind. The fabric is produced by ISKO, a leader in responsible denim manufacturing, these jeans use less water during production and incorporate advanced dyeing technologies that reduce their environmental impact. And thanks to their unique anti-bacterial finish, they stay fresher for longer, meaning fewer washes and more durability.

 

Sustainability Meets Style

In a world of fast fashion, the Frontier Denim Jeans stand as a testament to the ‘buy once, buy well" philosophy. By investing in quality denim, you’re not just investing in your wardrobe, but also in the planet. These jeans are designed to go the distance, cutting down the need for constant replacements and contributing to a more sustainable approach to fashion.

The eco-friendly manufacturing process behind these jeans doesn’t just minimise water waste—it also significantly reduces the use of harmful chemicals, making them kinder to the environment and your skin. ISKO’s innovative practices, from advanced dyeing methods to their commitment to reducing water consumption, ensure that every pair of Frontier Jeans leaves a smaller footprint. Less water, fewer chemicals, and a longer-lasting garment mean you’re making a choice that benefits not just your wardrobe but the planet.

 

Wear Them Longer, Wash Them Less

One of the standout features of our Frontier Jeans is their unique anti-bacterial finish. This means they stay fresher forlonger, allowing you to extend the time between washes. Fewer washes not only preserve the integrity of the fabric, allowing the jeans to soften and wear naturally but also save water and energy—both at home and in the production process.

Denim has always been a symbol of durability and ruggedness, but the Frontier Jeans take it one step further. They’re built for longevity, minimising waste and encouraging a shift away from disposable fashion. As the saying goes, ‘buy once, buy well,’ and the Frontier Jeans are designed with that in mind.

 

A Legacy of Sustainability

At &SONS, we believe in creating clothing that is not only built to last but also respects the planet. By choosing Frontier Jeans, you’re not just choosing a pair of jeans that will age beautifully—you’re supporting sustainable practices that are better for the environment. These jeans are more than a wardrobe essential; they’re a step towards a more responsible and mindful way of dressing.

So whether you're wearing them for your daily grind or your next big adventure, you can feel confident that your Frontier Jeans are as good for the planet as they are for your personal style. Now, let’s talk about how to style these jeans and where they’ll take you...

Classic Heritage Look

If you’re after a timeless, rugged style, pair your Frontier Denim with our Essentials Vest layered over a Clyde Knit. This heavy cable knit, inspired by Steve McQueen, brings a classic edge to your look. Throw on a Navy Peacoat over the top for an iconic touch that’s equal parts style and practicality. The peacoat demands attention with its bold structure and deep navy hue, perfect for coastal getaways or city strolls. Round off the outfit with our Valley Boots, which draw inspiration from traditional hiking boots and moc-toe classics, giving you durability and style in one package. A black leather belt ties it all together, making this a go-to look for crisp autumn days when you want to feel both rugged and refined.

Layered and Laid-Back

For a more relaxed, everyday style, start with our Elder Henley in Raw, a layering essential with its soft cotton texture. Top it with the Cornell Cardigan, whose shawl collar and collegiate-inspired design add a laid-back, vintage vibe. The cardigan’s sweat jersey construction gives just enough warmth without weighing you down, making it ideal for weekend outings or casual evenings out. Paired with the Frontier Denim and our Raw Baseline High Tops, this look is perfect for grabbing a coffee in town or heading to the pub with friends—comfortable, yet effortlessly cool.

Ready for Adventure

Autumn brings unpredictable weather, and for days when you need warmth without sacrificing mobility, reach for our Elder Henley in Auburn under the Green Eiger Shirt. The green check with cord accents adds a rustic touch, while the Forest Gilet Puffer provides insulation without bulk. Filled with 90% duck down and 10% duck feather, it’s designed to keep you warm even in unpredictable outdoor conditions. Pair it with the Frontier Denim and Drover Brown Boots for a look that can take you from a morning hike to an afternoon wandering through local markets. This outfit is as rugged as it is versatile, giving you the confidence to embrace whatever the day throws at you.

Urban Explorer

When the weather is unpredictable but you still want to keep things sharp, start with our Elder Short Sleeve in Black—a great layering piece for when it’s chilly in the morning but warms up later in the day. Add the Carder Shirt in yellow and black plaid for that extra layer of style and warmth, and then top it off with the Dust Jacket. This jacket, inspired by rugged Western ranch jackets, is perfect for city explorations or a weekend in the countryside. The Frontier Denim brings a classic feel to the look, while the Drover black leather boots add an edge of sophistication and durability. This outfit is all about effortless style and practicality, whether you’re navigating the urban jungle or enjoying an afternoon outdoors.

No matter how you wear them, our Frontier Denim Jeans are designed to go the distance with you. They’ll break in beautifully, adapt to your life, and become a true reflection of your style over time. These jeans aren’t just built for today; they’re made to last for years of adventures ahead.