Meet Craig Dutton who, with his wife Cheries, are steering the wheel of G.O.Y.A. Adventures. Hailing from South Africa, their 20-year passion for Land Rovers and adventure has manifested into a brand that fuses their love for exploration with the iconic vehicles.
In 2012, Craig and Cheries orchestrated the first-ever ‘Landy Festival’ in South Africa, an event that rallied over a thousand Land Rovers for a world record attempt. The festival's triumph transformed it into an annual celebration, a testament to their ability to foster a community united by their shared passion.
Their journey traversed continents in 2016, leading them to the UK —a new chapter filled with diverse landscapes, thrilling adventures and culminated in G.O.Y.A. Adventures. Bringing camping and exploration to every guest, their call is to "Get Off Your Arse," and embark on a journey that's fuelled by the spirit of discovery.
Earlier this year, we had the chance to experience a G.O.Y.A. adventure of our own and had the chance to talk to Craig and learn more about his ideas, passions and lifestyle...