British Wool x &SONS: Crafted To Last

British Wool: The Foundation of Our Ethical Journey

British wool is a symbol of our connection to the land, the people, and the generations of craftspeople who came before us. Wool has been part of the fabric of British life for centuries, renowned for its durability, warmth, and natural beauty. But its significance goes beyond function—it represents a sustainable future, something &SONS is fully invested in.

By choosing British wool, we’re supporting local farmers, reducing our carbon footprint, and ensuring that every garment we produce is tied to the rich heritage of British craftsmanship. Wool is a renewable resource, naturally biodegradable, and its production requires less energy than synthetic fibres (like polyester), making it one of the most eco-friendly materials available.

Our Clyde Cable Knit and Lodge Roll Neck is crafted with wool sourced, dyed, and spun within a 50-mile radius in the UK, our production process keeps things close to home, minimising environmental impact and supporting a circular economy. Each item made with British wool is a testament to the land and the skilled hands that created it.

Sustainability: More Than a Buzzword

We’re not in the business of fast fashion. Our philosophy is one of “buy less, buy better.” Each piece in our collection is designed with longevity in mind, from the rugged durability of our denim to the enduring warmth of our knitwear. This isn’t clothing meant for one season; it’s gear designed to accompany you on your journey through life.

When it comes to wool, the benefits are clear. Unlike synthetic materials that rely on fossil fuels and take centuries to decompose, wool is part of nature’s cycle. It grows back each year, ready to be shorn and spun, with no harm to the sheep or the environment. This regenerative quality makes wool the perfect choice for those seeking high-quality, ethical clothing.

We’re always looking to find new ways to reduce our impact. Whether it’s using advanced dyeing technologies that minimise water usage, opting for recycled fibres and chemically-compliant dyes, or partnering with suppliers who share our vision, we’re always looking for ways to do better.

Craftsmanship That Tells a Story

For us, sustainability also means preserving traditional methods of craftsmanship. We believe in the power of a well-made garment, the kind that feels like it’s been passed down through generations. That’s why so many of our pieces are inspired by workwear from days gone by when clothing wasn’t disposable but crafted to last a lifetime.

Our knitwear is produced by family-run businesses in the UK, where generations of expertise ensure that each piece is made with care, precision, and pride. The craftsmanship behind our clothing is as important as the materials we use. When you wear an &SONS piece, you’re not just putting on a jumper or a cardigan; you’re stepping into a tradition of British ingenuity, where quality is never compromised.

Looking Forward: &SONS’ Vision for the Future

With every new collection, we’ll look for more ways to minimise our impact on the environment while staying true to the values that make &SONS unique. Our goal is to build a brand that not only reflects the spirit of the pioneers of the past but also inspires the pioneers of the future to live more sustainably and thoughtfully.

The clothes we make today are the clothes you’ll hand down tomorrow. So, whether you’re pulling on a cable-knit jumper or stepping into a pair of selvedge jeans, you’re not just investing in high-quality garments; you’re investing in the future of our planet.