THROUGH THE LENS: A pre-lockdown London shoot at the iconic Alexandra Road Estate

In November last year, we collaborated with Hannah miles, a menswear and content photographer at the awe-inspiring Alexandra road estate in London.

 The location, along with the weather, created the perfect aesthetics to showcase the &SONS collection in a more urban environment. As huge fans of the estate, and anything mid-century we couldn’t wait to discover the Brutalist architecture and meet some of the residents. Neave Brown is the only architect ever to have all of his work listed and as soon as we arrived, you could see why.

As the crew set up, we went off to reccy all that the site had to offer on our ‘Loaner’ from our friends at Quella Bikes. Exploring the various corridors, communal areas, and the huge expanse of reinforced, unpainted concrete provided the backdrop for most of the day. Our clothes injected vibrancy into the shots, contrasting with deep earthy textures and harsh, low winter sun. The results were amazing and we thought it was time to share them with you.

As the mid-morning light turned to an intense afternoon sun we created a summer scene, complete with palms and our newly released Club Shirt. We paired this with our tan chinos, Boxer Tee, and a pair of canvas plimsolls to complete the summer vibe. With a slight chill in the air, we also styled out the Club with our Red Elder Henley and navy Blue Watch Cap.

As we entered late afternoon, the winter chill caught up with us and the layers came out. We used our mid-layer chores to inject more colour into the surroundings but kept the styling simple with white T’s and our cotton scarfs. Our recycled silver jewellery finished off the look along with our newly stocked Hudson Handmade boots. 

In the final hour of light and as the day of location shooting finally, beat us, we took in the breathtaking sunset from the rooftops of the estate and introduced some of our heavier garments into the layering mix. Our models braved the dropping temperatures and looked effortlessly cool in our YUKON overshirt and Knitwear collection.  

Thank you to everyone involvedCredits


Photographer: Hannah Miles
Director: Phil James
Cameraman: Tom Rowe
Assistant: Kieran Wakefield
Styling: James Cowdale
Models: Ellis Harman & Navraj Hunjan