Women Who Redefined Workwear: The Stories Woven Into Our Collection

The Land Girl Trousers: Inspired by the Women Who Kept the Country Running

During World War II, as men were called to the frontlines, the Women’s Land Army (WLA) took to the fields. These “Land Girls” swapped skirts for durable trousers, breaking both societal norms and the soil beneath their feet. Practicality and necessity drove them to redefine workwear, proving that style could be as functional as it was symbolic.

Our Land Girl Trousers honour their spirit; timeless, hardwearing, and built for movement.

The Utility Jumpsuit: A Nod to the Women of Industry

The jumpsuit has long been the uniform of workers, pilots, and pioneers. From wartime factory workers assembling aircraft to modern-day mechanics and artists, women in jumpsuits have always embodied a mix of function and fearlessness.

One of the most notable figures associated with the jumpsuit is Rosie the Riveter, the symbolic representation of the women who took on industrial roles during WWII. Inspired by real-life women like Naomi Parker Fraley, Rosie represented the millions of women working in shipyards, factories, and manufacturing plants. They proved that women could handle the same demanding labour as men, paving the way for gender equality in the workforce. Our Utility Jumpsuit is a tribute to these women who saw no limits, only possibilities.

Tan Workpants: The Backbone of Resilience

Few garments stand the test of time like the humble work pant. Women in the mid-20th century who stepped into trades, agriculture, and even extreme sports redefined what it meant to ‘dress for the job.’

A key figure in this movement was Jerrie Cobb, one of the Mercury 13 female pilots who trained alongside NASA’s astronauts but was denied the chance to go to space because of her gender. Jerrie, like many other women in male-dominated industries, embraced workwear that allowed her to perform at her best, whether in aviation, engineering, or exploration. Our Tan Workpants are a salute to those who pushed boundaries, proving that the toughest fabric of all is the will to persevere.

The Combat Jacket: A Symbol of Strength and Rebellion

From wartime uniforms to countercultural statements, the combat jacket has been worn by women who refuse to conform. Whether on the battlefield or the streets, this piece symbolises resilience, independence, and defiance.

One inspiring figure who truly embodied the spirit of the combat jacket is Eileen Nearne. A British secret agent during World War II, Nearne worked with the Special Operations Executive (SOE), operating undercover in Nazi-occupied France. She carried out critical communications for the resistance, often in extreme danger, and was eventually captured and tortured by the Gestapo. Despite relentless interrogation, she refused to betray her mission. After the war, she lived a quiet life, rarely speaking of her heroism. Nearne’s bravery, resilience, and unwavering dedication to her cause make her a fitting inspiration for our Combat Jacket, a piece that reflects strength in adversity and quiet, unshakable courage.

The Lumberjill Overshirt: Strength in Style

The Lumberjill Overshirt features a striking red check pattern, inspired by the iconic workwear worn by the women who worked in timber camps during World War II.

These women, known as "Lumberjills," stepped into the physically demanding roles left behind by men, donning durable clothing for strength and functionality. Just like the garments they wore, this overshirt is designed for both toughness and versatility. A modern homage to their grit and determination, the Lumberjill Overshirt is as dependable as the women who inspired it.