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The Hidden Armour in your Wardrobe

The Manual For Life: A way of working, living and dressing for the modern pioneer.

Have you ever tried to imitate someone else's style because it makes them look good? Only to find that those clothes don’t have the same effect on you...They might feel uncomfortable or cheap, and you become very aware of what you’re wearing, constantly shifting and adjusting. You don’t feel like yourself, it feels... wrong.  

On days when we don’t feel our best, the clothes we wear can make us feel better and act as our potential armour against the world. It’s crucial to dress in a way that expresses your style, in quality clothes that make you feel good. Not only will this increase your confidence it can also have a positive effect on your mental health. This is what our Manual for Life is all about. 


Enclothed Cognition

Clothes have been around for nearly 100,000 years. In the beginning, its purpose was to protect humans from the harshness of the elements but over the years clothing has evolved into a silent way to express our unique personalities, that affects more than just how others view us.  

“In 2012, researchers from Northwestern University in the US found that wearing specific articles of clothing had an effect on the wearer's psychology and performance. The researchers found that clothes have a symbolic meaning. When we wear an article of clothing with a specific meaning, these clothes can influence our psychological state. It's called "enclothed cognition."

For example, a lab coat is associated with intelligence and scientific thinking. When a person wears a lab coat, these characteristics symbolised by the coat seem to have positive effects on their performance of specific tasks, according to the researchers. The study results show that what we wear, and the symbolic meaning we associate with specific fashion items has measurable effects on our mental state. 

The experiment proves that our clothes can affect how we feel about ourselves and our competencies. The choice of your daily outfit can signify your social group and acceptance for who you are and how you choose to dress can give you peace of mind, or it can make you feel low.   

Our Pioneers

&SONS clothing was created for the modern man to dress impeccably and comfortably, ready for any occasion. Our collections are a relaxed dress code that allows you to walk into a client meeting and then into a bar at the end of the day. It’s the armour in your wardrobe that allows you to look and feel good every day.  

In a recent survey, we asked our pioneers “What Do Your Clothes Do for You” and the top results were;  

Feel Confident in Myself 

A Statement of My Personality  

Whether you need a confidence boost, a way to creatively show off your personality or just like cool clothes, we have designed a selection of unique, high-quality pieces you can rely on... 

Pioneer Stories: Carey Carter

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