&SONS Pre-Loved: Built for Generations, Worn for a Lifetime

Why we launched &SONS Pre-Loved

From the very beginning, &SONS was about more than clothing. It was about creating pieces that feel like old friends the moment you put them on, garments that carry heritage and can stand the test of time. We knew that if our clothing was truly built to last, it deserved a platform where it could live more than one life.

That’s why, earlier this year, we launched Pre-Loved in partnership with Continue. It’s a space created not just to buy and sell, but to connect.

Every time one pioneer passes on a garment, another steps in to write the next chapter.

The Story So Far

The response from our community has been incredible. In just a few months:

• 1,096 &SONS garments have been resold and given a second life
• 1,553 pioneers have joined the Pre-Loved community
• 1,250 listings have been shared since launch
• An 87.7% resale rate proves that our pieces are finding eager new homes

These numbers reflect a mindset: that timeless menswear should not be disposable, but cherished, worn, and passed on. A nearly 90% resale rate shows just how much value there is in garments designed to endure.

A Community of Pioneers

Pre-Loved works because of you. The pioneers who choose to list, trade and re-wear.

It’s one craftsman’s jacket becoming another’s workshop staple. A shirt worn for a season of adventures, passed on for many more.

What sets Pre-Loved apart is its simplicity. No fast fashion, no short-lived trends. Just well-made clothing kept in use by those who value it most.

Why It Matters During Second-Hand September

Movements like Second-Hand September remind us that keeping clothing in use is one of the simplest ways to reduce waste.

For &SONS, sustainability is not a slogan; it’s a natural extension of making things properly, with craft and intention.

By passing on garments through Pre-Loved, we’re reducing waste, keeping clothing in circulation, and celebrating the fact that timeless style never expires.

Continue The Story

As we look ahead, &SONS Pre-Loved will only grow; with more listings, more pioneers, and more stories stitched into every garment.

Whether you’re listing a piece you’ve worn well or searching for something with history, Pre-Loved is your chance to keep the cycle going.

Explore &SONS Pre-Loved, discover the pieces already finding their next home, and continue the story.