Since launching just over 5 years ago through Kickstarter we have been amazed by the response to &SONS and the incredible people we have met along the way. Connecting directly with customers allowed us to learn a lot in the early days and gave us a very clear understanding of what they wanted to see from the brand.
We have a handful of stockists around the world but have always enjoyed engaging with our customers on a 1 to 1 level.
As the world began to change last year, we saw a spike in new customers looking for a unique brand they could buy online. Since then, the growth has surpassed our expectations but although we love the flexibility and global reach of digital, we always wanted something in the real world...
&SONS TRADING POST Co. LTD
60 Clarence Street, Cheltenham, GL50 3LE
7 days a week
Monday - Saturday 9am til 5pm
Sunday 10am til 4pm
Reuse, Repurpose, Recycle
As we move to become a more sustainable brand, the principles for the new store were built around reuse/repurpose/recycle. We wanted to offer our customers the chance to buy repaired and altered stock along with the old season and discontinued items from our Archives at a reduced price.
We believe passionately in circular fashion and that none of our clothes should become part of landfill. Even garments that do not meet our quality standards and cannot be sold through our usual channels should still find a home.
So we decided that these garments would be sold exclusively through the store.
As we move to become a more sustainable brand, the principles for the new store will be built around reuse/repurpose/recycle. We will be offering our customers the chance to buy repaired and altered stock along with the old season and discontinued items from our Archives at a reduced price to take away with you.
A new concept for shopping...
Even the shopping experience has changed in recent years and as a progressive brand, we wanted to take a slightly different approach to traditional retail. Like any other retailer… the store will carry all of our latest garments in every size and colour which you can take away that day.
What’s unique is that you can browse, try on and get to know the products, and once purchased, you can choose to take them home or have them shipped directly to your doorstep! We feel this combines the experience of traditional retail with the convenience of online shopping. The customer will receive a brand new garment, still wrapped and unworn without the need to carry it around whilst they continue shopping.
Our Founder, Phil James says...
“There’s something very special about brick and mortar stores, a three-dimensional environment where we can interact with customers and they can interact with our clothing. One of the hardest things about being an online business was demonstrating the quality of our clothing and the attention to detail. Now we get to see our customers pick up an item, try it on and feedback which is incredibly rewarding and insightful.
As a concept, we wanted the space to showcase our existing lines but also to give customers the chance to buy old / repurposed and discontinued stock. This concept will give our garments a second chance and avoid anything going into landfills - as a growing brand we are very aware of the environmental impact of the fashion industry on the world."