This year

We expanded our collection like never before, launching 215 new products that perfectly blend style, functionality, and heritage.

Highlights include the artefacts from the ROGUE and The Steve McQueen Collection.

BUY. RESELL. REUSE

Earlier this year, we launched &SONS Pre-Loved - a place where pioneers can trade garments and keep the story going.

We've partnered with Continue to make it easy to list, buy, and re-list &SONS gear

ROGUE by &SONS

Talking of ROGUE, we have dropped 9 new products this year...

&SONS X STEVE MCQUEEN COLLAB LAUNCHED

Inspired by an icon. Built for the pioneer. Since launching the first pieces in our McQueen Collection earlier this year, we've been steadily building a wardrobe that nods to one of the greats - with every detail designed through the &SONS lens.

From tailored cuts to rugged textures, each release pays tribute to timeless style, effortless cool, and the rebel spirit that defined a generation.

STORE VISITS: JASON MOMOA AND TOM HOPPER

It's been a busy year at our Soho store, and we've welcomed visitors from all walks of life... from long-time customers to curious newcomers.

Among them, a few familiar faces have dropped by, including Jason Momoa and Tom Hopper, who both took the time to explore the space and get hands-on with the collection.

It's always a pleasure to see people connect with the craft, the stories, and the spirit behind each piece - whether they've followed us for years or just discovered &SONS for the first time.

THREADS & HEADS: MENS HEALTH COMMUNITY

In 2025, we launched our new Facebook group, Threads & Heads - a space created for real conversations, not surface-level posts. A place where our community can come together to share the highs, the lows, and everything in between.

Men's mental health is something we care deeply about, and through honest dialogue and shared experience, we hope to create a space that supports, connects, and maybe even makes a small difference.

&SONS WILD RETREAT 2025

A WEEKEND TO REMEMBER

The Wild Retreat 2025 marked our second multi- day retreat in Cornwall, creating a space for men to come together, step away from the noise, and reconnect with themselves. Bringing together a group of like-minded individuals, the retreat focused on building community and fostering meaningful connections through shared experiences in the wilderness, grounding the &SONS ethos in real moments beyond the everyday.

COTTON LIVES ON™ RECYCLING PROGRAMME

This year, we teamed up with Cotton Lives On™ to give old cotton garments a new purpose.

Through a circular fashion in-store event, we rehomed and repurposed clothing, keeping textiles out of landfill and turning old cottons into roll mats for people experiencing homelessness.

As we look ahead to 2026, we're more excited than ever to continue this journey with you. To every customer, supporter, and member of the &SONS family: thank you for being part of this incredible year.
Here's to another year of adventure, style, and growth!