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Stranger than Fiction...

A message from our Founder Phil...

Like me, I am sure you are still reeling from the recent events in Ukraine and finding it hard to relax without some anxiety in the background. As we emerged from the darkness of lockdown, the sense of hope has immediately been replaced with a world in conflict and another surging virus. It really is stranger than fiction. 

When I feel like this, I have to remind myself of the harrowing images of Ukrainians fleeing their beloved country. We take our freedom for granted, and situations like this remind us of what a gift really freedom is. I want to thank all who have donated to our DEC UKRAINE fund so far; we will continue to match your donations as part of our support for what is happening there. When purchasing, click 'donate' and you can give as much or as little as you wish. 

We will be announcing some other ways of supporting the appeal under our new 'CLOTHES FOR GOOD' label - more on this very soon…

As we enter a very sunshine-filled Spring in the UK, we are looking ahead to this joyous season with some new and exciting products. We have some new colours and layers launching soon and a much more comprehensive Spring / Summer range to coincide with our ability to travel more this year. Comfort and colour have been key to these collections and, as ever, our attention to detail.

Here's a little glimpse of what's to come…

With the success of our first Baseline Hi-Top Boot, we will be returning to footwear with a Lo-Top version and some 'limited edition' colours of the Baseline in the Summer. We will announce our first underwear range in late Summer and sportswear set under our TRACK & FIELD label.

Our ever-popular CLUB shirts have an expanded range and will see a lighter summer weight fabric with an Americana style and vintage embroidery. These will pair perfectly with our crisp white 1950's vest underneath and our REBEL jackets as an evening layer. 

Our denim department has been busy and will release two new pairs of selvedge denim - a reincarnation of our original ROCKER double black jeans and a new cut of our 1950s wide-leg CUTTER classic jeans. Lots more to talk about, but I will let your anticipation build instead; you'll thank me. So watch this space.

We are also very excited to be launching our PIONEERS CLUB membership programme next week, which will offer our customers the chance to earn rewards for their purchases and unlock exclusive content, products and events. 

For me, &SONS has always been a 'club' - full of like-minded people that want fashion to slow down and see clothes as an expression of themselves. We have so many amazing people tell us that wearing &SONS has lifted their self-esteem and are often complimented on their new clothes - this can only be good for the soul. Mental health is very dear to our hearts at &SONS. This year, we are proud to be partnering with MOVEMBER as we believe it is the perfect charity to help our Pioneers. We cannot wait to tell you more.

Lastly, I wanted to say a massive personal thank you from myself and the whole team at &SONS for your continued and unwavering support in these uncertain times. For helping the people around you and taking a positive view of the world, sharing your stories and ideas with us. They are as unique as you, and we will always listen.

Thanks for listening and I'll see you soon, on the road less travelled, no doubt.


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